Client: Michelob Ultra
Synopsis: This is the second AI project FCB NY and Michelob Ultra put out in the world, the first was Dreamcaster, which enabled a blind person, Cameron Black, to commentate a NBA playoff game live on TV on MSG Networks.
For this we collaborated with the Williams Racing and The Mill designing a system that integrated AI, high-speed positional tracking, and AR to recreate legends of the Williams Racing Team, and align virtual with physical worlds to power a race between a real driver on a real track and the legends of the past.
Similar to Dreamcaster, the AI was trained extensively using our legendary drivers telemetry, as well as lidar and weather data for the current Silverstone track. This ensured our virtual and real worlds matched perfectly, and our virtual drivers could race realistically in the current track, under any weather conditions we could face on the day of our IRL race.
The AI racers drove dynamically responding to all drivers on track (real and virtual), this was made possible by matching the real and virtual worlds. To achieve this, we used low latency high accuracy geo-spacial tracking technology developed by Race Logic sending our real car’s positional data 100 times per second to the virtual world, as we sent back high definition, high frame rate (120 FPS) live renderings of the 6 x Legendary cars back to our driver using a unity app and AR tech developed by The Mill for this project.
Once the worlds were connected, our real drive could race against the virtual drivers in IRL triggering AI responses as if they were competing with another in the virtual world. All this at sub second latency, under 1 cm positional precision, 200 miles an hr.
When we tested the helmet and saw Ben Collins racing against the legends for the first time it was quite frankly unreal.
Agency: FCB NY
CCO: Michael Aimette
ECD: Alex Abrantes
GCD: Thomas Mori
CD: Jim Robbins
ACDs: David Justice Creen & Lara Polovina
Production Company: The Mill
Tech by Adam Smith @ The Mill (In collaboration with Ben Collins, Williams Racing, Straight4 Studios, Race Logic, Mosys)
Director: Andrew Proctor
The Mill Production: Chris Connolly & Catherine Fischer (ROCKSTARS)
Editor: Brei Monteiro
Client: Michelob Ultra
Synopsis: a multi-sensory experience, a live broadcast integration, a 20 minute documentary, Dreamcaster is the most ambitious project I have been lucky to be part of. We enabled a blind person, Cameron Black, to commentate a NBA playoff game live on TV on MSG Networks.
For this project, we collaborated with Sport Radar, the NBA's official data provider, along with the NY Knicks, Madison Square Garden, and our production partners at Helo, developing a system that powered an array of outputs including braille, haptics, gesture control, a 62-speaker array, and a 180-degree (50’ X 13’) LED volume wall to deliver a multi-sensory experience for Cameron and the viewers.
Central to the system was the dashboard, created during prototyping, serving as a concise overview of the system's operations. The dashboard allowed us to observe what the system was generating and learning. We used machine learning to filter and translate raw data primarily in the form of language outputs using language processing models. For these tests, we utilized technologies from Google and OpenAI.
The dashboard had 2 modules:
- The first, tailored for machine learning purposes, enabled the AI to learn from 30 years of basketball data, providing insights and articulating live updates.
- The second component facilitated decision-making and distributed live data through a multisensory experience/language across various components.
All hardware was hacked using custom C++ apps to deliver different language articulations to Cameron and the viewers thru each one of our outputs.
We captured content all thru the process and edited a 20 minute documentary that has been selected at the Palm Springs International Film Festival, Hollywood Shorts Film Festival, Cleveland International Film Festival, Kansas International Film Festival and counting.
The project has earned us a great amount of other accolades including:
2024 Emmy® Awards Winner for Outstanding Digital Innovation
2024 Emmy® Awards Nominee for Outstanding Short Documentary
2024 | AICP NEXT | Innovation
2024 | AICP NEXT | Creative Data
2024 | AICP NEXT | Branded Content & Entertainment
2024 | D&AD | Integrated | Yellow Pencil
2024 | D&AD | Entertainment | Yellow Pencil
2024 | D&AD | Experiential | Yellow Pencil
2024 | D&AD | Digital & Social | Graphite Pencil
2024 | D&AD | Media | Graphite Pencil
2024 | D&AD | Experiential | Graphite Pencil
2024 | D&AD | Casting | Graphite Pencil
2024 | D&AD | Spatial Design | Wood Pencil
2024 | D&AD | Integrated | Wood Pencil
2024 | D&AD | Digital & Social | Wood Pencil
2024 | D&AD | Entertainment | Wood Pencil
2024 | D&AD | Media | Wood Pencil
2024 | D&AD | Radio & Audio | Wood Pencil
2024 | D&AD | Innovation | Wood Pencil
2024 | D&AD | Casting | Wood Pencil
2024 | The One Show | Best of Interactive & Mobile Craft
2024 | The One Show | Best of Music & Sound Craft
2024 | The One Show | Best of Radio & Audio
2024 | The One Show | Branded Entertainment | Gold Pencil
2024 | The One Show | Creative Use of Technology | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Integrated / Omnichannel | Gold Pencil
2024 | The One Show | Interactive & Mobile Craft | Gold Pencil
2024 | The One Show | Interactive & Mobile Craft | Gold Pencil
2024 | The One Show | Moving Image Craft & Production | Gold Pencil
2024 | The One Show | Music & Sound Craft | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Branded Entertainment | Gold Pencil
2024 | The One Show | Branded Entertainment | Silver Pencil
2024 | The One Show | Creative Use of Data | Silver Pencil
2024 | The One Show | Creative Use of Technology | Silver Pencil
2024 | The One Show | Design | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Interactive, Online & Mobile | Silver Pencil
2024 | The One Show | Radio & Audio-First | Silver Pencil
2024 | The One Show | Radio & Audio-First | Silver Pencil
2024 | The One Show | Branded Entertainment | Bronze Pencil
2024 | The One Show | Creative Use of Data | Bronze Pencil
2024 | The One Show | Design | Bronze Pencil
2024 | The One Show | Interactive & Mobile Craft | Bronze Pencil
2024 | The One Show | Interactive & Mobile Craft | Bronze Pencil
2024 | The One Show | Music & Sound Craft | Bronze Pencil
2024 | ADC Awards | Best of Discipline in Artificial Intelligence
2024 | ADC Awards | Best of Discipline in Experiential Design
2024 | ADC Awards | Best of Discipline in Interactive
2024 | ADC Awards | Artificial Intelligence | Gold Cube
2024 | ADC Awards | Experiential Design | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Advertising | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Artificial Intelligence | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Design for Good | Gold Cube
2024 | ADC Awards | Design for Good | Gold Cube
2024 | ADC Awards | Artificial Intelligence | Silver Cube
2024 | ADC Awards | Artificial Intelligence | Silver Cube
2024 | ADC Awards | Experiential Design | Silver Cube
2024 | ADC Awards | Design for Good | Bronze Cube
2024 | ADC Awards | Design for Good | Bronze Cube
2024 | ADC Awards | Motion / Film Craft | Bronze Cube
2024 | Ad Age Creativity Awards | Best Use of AI Winner Campaign
2024 | Andy Awards | Bravery Winner Campaign
2024 | Andy Awards | Craft Winner Campaign
2024 | Andy Awards | Idea Winner Campaign
2024 | Andy Awards | Reset Winner Campaign
2024 | Andy Awards | Craft Winner Campaign
2024 | Andy Awards | Idea Winner Campaign
2024 | Clio Awards | Audio | Gold
2024 | Clio Awards | Sound Design | Gold
2024 | Clio Awards | Use of Technology | Gold
2024 | Clio Awards | Experience/Activation | Gold
2024 | Clio Awards | Creative Use of Data | Gold
2024 | Clio Awards | Design | Gold
2024 | Clio Awards | Digital/Mobile & Social Media Craft | Gold
2024 | Clio Awards | Branded Entertainment & Content | Gold
2024 | Clio Awards | Audio | Silver
2024 | Clio Awards | Digital/Mobile | Silver
2024 | Clio Awards | User Experience | Silver
2024 | Clio Awards | Experience/Activation | Silver
2024 | Clio Awards | Branded Entertainment & Content | Silver
2024 | Clio Awards | Innovation | Silver
2024 | Clio Awards | Partnerships/Co-Creation | Silver
2024 | Clio Awards | Audio | Bronze
2024 | Clio Awards | Audio Craft | Bronze
2024 | Clio Awards | Branded Entertainment & Content | Bronze
2024 | Clio Awards | Digital/Mobile | Bronze
2024 | Clio Awards | PR | Bronze
2024 | Clio Awards | Digital/Mobile | Bronze
2023 | Cannes Lions | Entertainment for Sports | Grand Prix
2023 | Cannes Lions | Media | Gold
2023 | Cannes Lions | Design | Silver
2023 | Cannes Lions | Media | Silver
2023 | Cannes Lions | Radio & Audio | Silver
2023 | Cannes Lions | Entertainment for Sports | Bronze
2023 | Cannes Lions | Digital Craft | Bronze
2023 | Cannes Lions | 12x Shorlist
2023 | Clio Sports | Creative Use of Data | Grand Clio
2023 | Clio Sports | Digital | Grand Clio
2023 | Clio Sports | Medium Innovation | Grand Clio
2023 | Clio Sports | Experiential | Gold
2023 | Clio Sports | Event/Activation Design | Gold
2023 | Clio Sports | Artificial Intelligence | Gold
2023 | Clio Sports | Immersive | Gold
2023 | Clio Sports | Brand x Team/League | Gold
2023 | Clio Sports | Design | Silver
2023 | Clio Sports | Events/Activation | Silver
2023 | Clio Sports | Social Good | Silver
2023 | Clio Sports | Branded Content | Shortlist
2023 | Clio Entertainment | Special Event/Stunt | Gold
2023 | Clio Entertainment | TV/Series: Original Content | Gold
2023 | London International Awards | Branded Content & Entertainment | Gold
2023 | London International Awards | Branded Content & Entertainment | Gold
2023 | London International Awards | Design | Gold
2023 | London International Awards | Non-Traditional | Gold
2023 | London International Awards | Radio & Audio | Gold
2023 | London International Awards | Ambient & Activation | Silver
2023 | London International Awards | Ambient & Activation | Silver
2023 | London International Awards | Branded Content & Entertainment | Silver
2023 | London International Awards | Digital | Silver
2023 | London International Awards | Evolution | Silver
2023 | London International Awards | Integration | Silver
2023 | London International Awards | Radio & Audio | Silver
2023 | London International Awards | Ambient & Activation | Bronze
2023 | London International Awards | Branded Content & Entertainment | Bronze
2023 | London International Awards | Digital | Bronze
2023 | London International Awards | Evolution | Bronze
2023 | London International Awards | Integration | Bronze
2023 | London International Awards | Radio & Audio | Bronze
2023 | London International Awards | Evolution | Shortlist
A blind person commentated an NBA Game live on TV. Changing the game for everyone.
Agency: FCB NY
CCO: Michael Aimette and Gabriel Schmitt
ECD: Alex Abrantes
GCD: Thomas Mori
CD: Simon Dolsten
ACDs: Roxanne Schneider & Pieter Clays
AD: Victoria Rocha and Vitor Fevro
Production Company: Helo
Tech by Nepyru
Editor: Brei Monteiro & Stephen Jess
Client: Pepsi Co
Synopsis: Partnerships are a passion point for me, and this one was exceptional. Although the deliverables were straightforward, the process of creating them was complex. Collaborating with my friends at Heat SF, we too a ride into the Call of Duty: Modern Warfare universe. It was a privilege to recreate COD MW’s game maps, striking a balance between the brand tones of Dew and Gamefuel, and the hyper-realistic world building Activision Blizzard demands from their partners.
Agency: Heat SF
CCO: Steve Stone
ECD: Elaine Cox
CDs: Phil Van Buren & Austin O’Connor
Sr. CW & Sr. AD: Emma Kolb & Cameron Twombly
Production Company: O Positive
Director: Spencer Riviera
DOP: Trent Opaloch
EP: Ralph Laucella
Editor: Pete Koob
VFX: Jamm Visuals
Answer ALS / Signed By Steve
Client: Answer ALS
Synopsis: In partnership with Answer ALS, Steve Gleason, Microsoft and the NFL we auctioned hundreds of t-shirts signed by athletes (including our hero Steve Gleason). To help Steve sign, we developed eye tracking technology and a robotic arm that allowed him to sign brand new t-shirts for auctioning. When Steve signed his first t-shirt at NOLA’s Superdome, that was one of the best moments in my career.
Agency: KBS+
CCO: Patrick Scissons
CDs: Angela Denise and Debra Maltzma
ACD: Mike Merrit
Tech Dev: Microsoft
Cannes 2017 Shortlist
Gold and Silver Clio Sports
BMW / Hot Lap Pitch
Client: BMW
Synopsis: I spent 7 years working on this brand. With them we did it all, from contextual posts, to complex stunts. I’m specially proud of this project. The Hot Lap Pitch is a multi episode web competition featuring entrepreneurs from all over the country pitching their business ideas at 150 miles per hr.
The startup world moves faster than ever. And, with the first-ever M550i, so does the 5 Series. So we recruited nine entrepreneurs, put them on the track with Motorsport Champ Bill Auberlen, and gave them one full-throttle hot lap to prove they deserve the stage at TechCrunch Disrupt.
Cannes 2017 Shortlist
Our Hot Lap Winner Erica Lee, Founder and CEO at Deep Farm (an AI powered argricultural platform for early detection of crop issues) on stage at Tech Crunch Disrupt.
Agency: KBS+
CCO: Patrick Scissons
Executive Creative Directors: Chris Polychronopoulos
Sr. CW & Sr. AD: Rob Hirst-Hermans & Bjorn Johansson
Production Company: Bullitt
Director: Mouse McCoy
EP: Luke Ricci
Editor: Mark Paiva
Music & Sound Design: Sourcesound
Client: Oofos
Synopsis: With my friends at Deloitte Digital, we upgraded the Oofos brand. By sourcing real quotes from real customers, we developed a pool of assets inclusive of product and lifestyle photography, video, and audio.
Oofos / Recovery in Motion
Agency: Deloitte Digital
ECDs: Milton Correa & Jones Krahl
ACDs: Cloves Meneces & Michael Raymond
Video Directors: Diesel and Alex (Augustus Punch)
Product Photography: Adrian Mueller
Lifestyle Photography: Andre Eccles
Client: Pepsi Co
Synopsis: As part of a larger partnership with Twitch we create this spot. While partnerships are always exciting, world-building is incredibly rewarding.
Agency: Heat SF
CCO: Steve Stone
ECD: Elaine Cox
CDs: Phil Van Buren & Austin O’Connor
Sr. CW & Sr. AD: Lora Faris & Zach Carroll
Production Company: O Positive
Director: Spencer Riviera
DOP: Trent Opaloch
EP: Ralph Laucella
Editor: Pete Koob
VFX: Jamm Visuals
Client: Bustelo
Synopsis: The worlds of animation and music are really satisfying. We my friend Carlos Perez we developed this new world for the Bustelo brand. Deeply rooted in Latin X culture, we partnered with Andres Rivera at Brand New School to developed this Character “Angelina” based on Bustelo’s founder Angelina Belvedere. In addition to the visual world we also created an original full length music track “Mi Sabor Es Único” by Matahoney (AKA: Honey) and remixes by Bruno Borlone.
Agency: PNY
CCO: Erica Roberts
ECD: Carlos Perez
ACDs: Nia Bolling & Liv Johnston
Director: Andres Rivera
Music: Papa Music
D&AD Wood Pencil / Best use of Music
Client: Ted
Synopsis: In partnership with Ted X Happiness New Heaven and Agency Heart we created a book “Om Happiness” by asking a simple question to all attendants and speakers: How would you make a happier world. Their portrait was captured, their answers Illustrated, the result a book “On Happiness”.
Agency: Heart
Creative Director: Carlos Perez
Art Director: Daniel Arenas
Photographer: Danielle Levitt
Illustrators: Justin Gabbard & Andre Da Loba
BMW / M Initiation
Client: BMW
Synopsis: To launch the first-ever M4, we partnered with Bimmerfest, the equivalent of Comic-Con for BMW fans. We tapped into their database and sourced 48 BMW Ms from brave owners who agreed to be part of this initiation. The catch: we brought in our M4 and Formula Drift Champion Christopher Forsberg, asking him to drift between the cars and complete the M logo at the end of his routine.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Aileen Calderon and Rob Collignon
Production Company: Logan
Director: Ben Conrad
Editor: Kevin Osgood
Music & Sound Design: Q Department
Cannes 2017 Shortlist
AKG / Midnight Oil
Client: AKG
Synopsis: I LOVE music, having the opportunity to work with Quincy Jones and his prodigies was probably the best professional memory I have.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Nic Wehmeyer and Josh Kessler
Production Company: Radical Media
Director: Josh and Xander
Editor: Gary Knight
Music & Sound Design: Finger Music
Client: Beautyrest
Synopsis: There are projects that make you. This is the one that helped me understand what was like to work on a league far out the league I was at at the moment I took on it. I was in my early 30s, the creative team veterans from Cliff Freeman, TWA Chiat Day, BBDO. I was the kid and they were kind and tough enough to teach me the art and rigor of comedy, and make me a better producer. I will forever be grateful to this team.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Ric Ardito and Jim LaMaitre
Production Company: Hungry Man
Director: Hank Perlman
Editor: Tom Scherma
Music & Sound Design: JSM
Client: CSAA
Synopsis: As I transitioned into my EP role, client relation became critical. The relationship with CSAA was one to remember. Great client, supporting funny music driven work.
Agency: Deloitte Digital
CCO: Leslie Sims
ECDs: Milton Correa & Jones Krahl
CDs: Zac Carrol and Lora Faris
ACDs: Candace Faircloth & Scott Mezie
Production Company: Radical Media
Director: Dave Mayers
Editor: Greg Scruton
Music & Sound Design: Barking Owl
Gold Music Clio
Client: Keds
Synopsis: Shooting a full campaign is always fun. From TVC to Stills, to Experiential we developed the “Ladies First” platform for the iconic fashion brand.
Agency: KBS+
CCO: Jonathan Mackler & Dan Kelleher
ECDs: Michele Kunken & Julie Lee
CDs: Angela Denise and Debra Malzman
Production Company: Anonymous Content
Director & Photographer: Autumn De Wilde
Music & Sound Design: Papa Music
Experiential Production: Armoury
Halo Top / Stop Shouldn't Yourself
Client: Halo Top
Synopsis: Playing with the concept of stop shouldn’t was hard. The risk was on, but the work was great. Another challenge was shooting it as the Pandemic shook our world around. The TVC was shot remotely (our first ever) the stills was our first back on set (I was the only one on set from the Agency side) Shooting ice cream is hard, shooting it during a global pandemic is an adventure I will never forget.
ECD: Warren Cockrel
GCD: Jonathan Byrne
CDs: Phil Van Buren & Austin O’Connor
ADs: Sam Jolley & Drew Meisser
Production Company (Video): Anonymous Content
Director: Jason Koening
Production Company (Stills): 2D Creative
Photographer: Alex Lau
Food Stylist: Nir Adar
Client: Apple
Synopsis: Apple was expanding in China, they needed personnel, we worked together for 6 months interviewing their employees in the region identifying aspirational employees that could influence others to join the team. We shot 9 days at their pilot store in Tianjin.
Production Company & Agency: KBS+
Executive Creative Directors (CW): Matt Creamer
Group Creative Director (AD): Andreas Baumart
Head Of Production: Jenny Read
Line Producer / EP: Daniel Roversi
Director: Matt Pizzano
Editor: Vic Barczyk
Music: Score A Score
Director: Matt Pizzano
Editors: Vic Barczyk
Music: Score a Score
T Mobile / Parade
Client: T-Mobile
Synopsis: Working with Mother was my first freelance after 8 years at KBS+. It was a team of superstars and I had a blast working with them.
Agency: Mother NY
CCO: Corinna Falusi
CDs: Erik Norin & Abe Baginsky
Sr. CW & Sr. AD: Mike Vitiello, Trevor Gilley
Production Company: Tool Of NA
Director: Martin Aamund
Editor: Damion Clayton
Music: Storefront & Portugal. The Man
Enlances / La Música De Carlos Alberto Ocando
Client: Personal Project
Synopsis: As I reach maturity, I decided to adventure into creating a record label. I do not have the name, but I’m producing its first project: Enlaces.
Label: TBC
Title: Enlaces
Composer: Carlos Alberto Ocando
Interpreter: Carmen Borregales
Featuring: Claudio Olivera, Leonor Falcon, Eva Moreno
Recorded and Mixed by: Scott Lehrer
Client: Personal Project
Synopsis: Taking personal project is important. I do one at least every 5 year. This was a beauty, my friend Mark Mann kickstarted 11K, I did the research and the production sourcing 40 Wrestlers from the Mexican Wrestling community, we traveled to Mexico City and shot this beautiful book. All texts are from interviews we conducted with the wrestlers.
Photographer: Mark Mann
Creative Directors: Daniel Arenas & Carlos Perez
Production Daniel Roversi
Daniel Roversi / My Book
Client: Personal Project
Synopsis: I started as a PA, after Camera Man, later Editor, ending up in the world of Agency Production. At one point in my late twenties I decided that I wanted to shoot a documentary using 1 X camera (Panasonic AG-DVX100B), 2 X lavs (Sennheiser evolution 100), 1 X Tally Lamp (Frezzi 100) and some double aa battery powered fluorescents. At the time I was collaborating with a good friend who was a theater director. I created all videos for my friend Juan Carlos Souki who was attending Columbia’s masters degree program for Theater. He was invited to the Philadelphia Fringe Festival with 3 X short site specific plays. We jumped on a minivan and made this little story. The proposal is minimal 1 X camera, offline edit, no sound mix, no color grade.
Client: Personal Project
Synopsis: I’m a music collector, and Brazilian music is my main interest. These are samples from a personal project I made with my friends @ Viva Radio. 50 X 1HR podcasts which aired biweekly (every other Wednesday 1p). Mixes take 1 to 2 minutes to load, please enjoy.