Client: Michelob Ultra
Synopsis: This is the second AI project FCB NY and Michelob Ultra put out in the world, the first was Dreamcaster, which enabled a blind person, Cameron Black, to commentate a NBA playoff game live on TV on MSG Networks.
For this we collaborated with the Williams Racing and The Mill designing a system that integrated AI, high-speed positional tracking, and AR to recreate legends of the Williams Racing Team, and align virtual with physical worlds to power a race between a real driver on a real track and the legends of the past.
Similar to Dreamcaster, the AI was trained extensively using our legendary drivers telemetry, as well as lidar and weather data for the current Silverstone track. This ensured our virtual and real worlds matched perfectly, and our virtual drivers could race realistically in the current track, under any weather conditions we could face on the day of our IRL race.
The AI racers drove dynamically responding to all drivers on track (real and virtual), this was made possible by matching the real and virtual worlds. To achieve this, we used low latency high accuracy geo-spacial tracking technology developed by Race Logic sending our real car’s positional data 100 times per second to the virtual world, as we sent back high definition, high frame rate (120 FPS) live renderings of the 6 x Legendary cars back to our driver using a unity app and AR tech developed by The Mill for this project.
Once the worlds were connected, our real drive could race against the virtual drivers in IRL triggering AI responses as if they were competing with another in the virtual world. All this at sub second latency, under 1 cm positional precision, 200 miles an hr.
When we tested the helmet and saw Ben Collins racing against the legends for the first time it was quite frankly unreal.
Agency: FCB NY
CCO: Michael Aimette
Global Creative Partner: Danilo Boer
ECD: Alex Abrantes
GCD: Thomas Mori
CD: Jim Robbins
ACDs: David Justice Creen & Lara Polovina
Production Company: The Mill
Tech by Adam Smith @ The Mill (In collaboration with Ben Collins, Williams Racing, Straight4 Studios, Race Logic, Mosys)
Director: Andrew Proctor
The Mill Production: Chris Connolly & Catherine Fischer (ROCKSTARS)
Editor: Brei Monteiro
Client: Michelob Ultra
Synopsis: a multi-sensory experience, a live broadcast integration, a 20 minute documentary, Dreamcaster is the most ambitious project I have been lucky to be part of. We enabled a blind person, Cameron Black, to commentate a NBA playoff game live on TV on MSG Networks.
For this project, we collaborated with Sport Radar, the NBA's official data provider, along with the NY Knicks, Madison Square Garden, and our production partners at Helo, developing a system that powered an array of outputs including braille, haptics, gesture control, a 62-speaker array, and a 180-degree (50’ X 13’) LED volume wall to deliver a multi-sensory experience for Cameron and the viewers.
Central to the system was the dashboard, created during prototyping, serving as a concise overview of the system's operations. The dashboard allowed us to observe what the system was generating and learning. We used machine learning to filter and translate raw data primarily in the form of language outputs using language processing models. For these tests, we utilized technologies from Google and OpenAI.
The dashboard had 2 modules:
- The first, tailored for machine learning purposes, enabled the AI to learn from 30 years of basketball data, providing insights and articulating live updates.
- The second component facilitated decision-making and distributed live data through a multisensory experience/language across various components.
All hardware was hacked using custom C++ apps to deliver different language articulations to Cameron and the viewers thru each one of our outputs.
Dreamcaster has become the most awarded campaign in the world, according to the World Creative Rankings 2025
A blind person commentated an NBA Game live on TV. Changing the game for everyone.
Agency: FCB NY
CCO: Michael Aimette and Gabriel Schmitt
Global Creative Partner: Danilo Boer
ECD: Alex Abrantes
GCD: Thomas Mori
CD: Simon Dolsten
ACDs: Roxanne Schneider & Pieter Clays
AD: Victoria Rocha and Vitor Fevro
Production Company: Helo
Tech by Nepyru
Editor: Brei Monteiro & Stephen Jess
Client: kimberly clark
Synopsis: Over 20 million women in the U.S. live in health deserts. In fact, 80% of U.S. counties fall into this category, and only 6% of OB-GYNs practice in rural areas. Some women have to drive over 100 miles just to see a doctor. So they delay checkups,skip screenings, and go years without care, putting their health at serious risk.
Drops of Hope is a initiative we developed to help close the health gap in America’s health deserts, underserved rural areas where access to care is limited, especially for women. The idea was simple but bold: reimagine an everyday object, a female urine leakage pad; as a discreet, accessible collection device for dry urine tests that could screen for a range of health conditions.
To bring this to life, we had to push through internal barriers at Kimberly-Clark across product development, regulatory compliance, and legal risk. At the same time, we had to confront the systemic challenges of the American healthcare system.
Through extensive research, we untapped an opportunity: the space in which Contract Research Organizations (CROs) operate is broad and lightly regulated. This insight led us to partner with Panome Bio, a metabolomics startup researching personalized healthcare. Together, we developed an extraction protocol that could identify biomarkers for conditions disproportionately affecting women in rural America, from diabetes and depression to hormonal imbalances, to diabetes, osteoporosis and bladder cancer.
Part of Kimberly-Clark’s $60 million commitment to advancing women’s health, Drops of Hope is proof that meaningful health innovation doesn’t have to come from big tech or pharma. Consumer brands, too, can wield their influence, rethink the familiar, and create scalable solutions that drive systemic change. As companion to the program we created a 10 minute documentary in partnership with Helo/Narrative’s Oscar Nominated director Sarah Neeson and Cinematographer Zak Mulligan (Hustle, We The Animals, Killing Castro, Happy Gilmore 2). The film tells the stories of 5 of our study participants, exposing the problem we are aiming to solve through an emotional authentic expression.
Agency: FCB NY
Global CCO: Andres Ordoñez
Global Creative Partner: Danilo Boer
CCO: Michael Aimette
CD: Pieter Clayes
CD: Roxane Schneider
Bioengineering by Panome Bio
Documentary Production Company: Helo / Narrative
Editor: Brei Monteiro (Case Study)
Editor: Jake Zimmet (Documentary, Tech Video)
Music By Papa Music
Client: Budweiser
Synopsis: This is our second Clydesdales Super Bowl commercial. Not many brands around the world have what Budweiser has. A moment in time when consumers wait in anticipation to watch an ad.
That's Budweiser at the Super Bowl. Since the release of its first teaser, this campaign has been a success.
Mentioned in every major PR outlet, the film is responsible for astonishing 30% of all Super Bowl mentions in 2025.
Agency: FCB NY
CCO: Michael Aimette
Global Creative Partner: Danilo Boer
ECD: Alex Abrantes
CDs: Gary Du Toit & Lance Vining
ACDs: Lara Polovina & David Justice Green
Production Company: Smuggler
Director: Henry-Alex Rubin
DOP: Rodrigo Prieto
EP: Drew Santarsiero
Editor: Rich Orrick
VFX: The Mill
Client: Hyundai
Synopsis: Tree Correspondents is a groundbreaking storytelling project that reimagines how the press can cover deforestation—by giving trees a voice.
In partnership with Hyundai’s IONIQ Forest—a global initiative planting over one million trees—we developed a tool that enables collaboration between journalists and trees to co-author data-driven environmental stories.
To make this happen, We installed advanced, cloud-connected, real-time soil-plant-atmospheric data, sensors in three trees across different continents, transforming them into "tree correspondents." These sensors collected real-time data about their local ecosystems, which we enriched by integrating global environmental datasets from The Weather Channel and Copernicus APIs. All trees were part of Hyundai’s Ioniq Forrest, and to gain access to install we collaborated with local production services and sensor technicians as well as the local NGOs that implement the Ioniq Forest project in each country we activated.
To turn raw data into compelling narrative voices, we curated a blend of human knowledge—philosophical, scientific, literary, and journalistic—to shape each tree’s persona and cultural point of view. These AI-driven identities were not only emotionally expressive but contextually informed, capable of articulating unique perspectives on environmental stress, climate change, and local deforestation.
We collaborated with journalists and experts in biomimicry to introduce a human-in-the-loop training process, helping refine the trees’ "personalities" and the types of stories they could tell. The result: a dynamic, AI-powered editorial platform where journalists could interact with tree correspondents to co-write meaningful, hyperlocal environmental articles.
So far, 28 articles have been published in partnership with media outlets around the world—and in July, Hyundai will launch a new wave of stories to expand the forest’s voice even further.
Tree Correspondents is not just a tool—it’s a call to rethink who gets to tell the story of our planet.
Agency: FCB NY
CCO: Michael Aimette
Global Creative Partner: Danilo Boer
ECD: Alex Abrantes
CDs: Pieter Clayes & Roxane Schneider
GCDs: Joey Monteverde & Ej Lee
Sr. Producer: Alina Carrel
Prompt Engineering and Tech Dev: Uncharted Limbo Collective
Content Czech Republic: Unit Sofa
Content Korea: Innocean
Content Brazil: Final Frontier
Postproduction: Final Frontier
Music: Da house Sound
Edit Case Study: Brei Monteiro (456 Studios)
Edit Tech Video: Jake Zimmet (456 Studios)
Client: Pepsi Co
Synopsis: Partnerships are a passion point for me, and this one was exceptional. Although the deliverables were straightforward, the process of creating them was complex. Collaborating with my friends at Heat SF, we too a ride into the Call of Duty: Modern Warfare universe. It was a privilege to recreate COD MW’s game maps, striking a balance between the brand tones of Dew and Gamefuel, and the hyper-realistic world building Activision Blizzard demands from their partners.
Agency: Heat SF
CCO: Steve Stone
ECD: Elaine Cox
CDs: Phil Van Buren & Austin O’Connor
Sr. CW & Sr. AD: Emma Kolb & Cameron Twombly
Production Company: O Positive
Director: Spencer Riviera
DOP: Trent Opaloch
EP: Ralph Laucella
Editor: Pete Koob
VFX: Jamm Visuals
Answer ALS / Signed By Steve
Client: Answer ALS
Synopsis: In partnership with Answer ALS, Steve Gleason, Microsoft and the NFL we auctioned hundreds of t-shirts signed by athletes (including our hero Steve Gleason). To help Steve sign, we developed eye tracking technology and a robotic arm that allowed him to sign brand new t-shirts for auctioning. When Steve signed his first t-shirt at NOLA’s Superdome, that was one of the best moments in my career.
Agency: KBS+
CCO: Patrick Scissons
CDs: Angela Denise and Debra Maltzma
ACD: Mike Merrit
Tech Dev: Microsoft
Cannes 2017 Shortlist
Gold and Silver Clio Sports
BMW / Hot Lap Pitch
Client: BMW
Synopsis: I spent 7 years working on this brand. With them we did it all, from contextual posts, to complex stunts. I’m specially proud of this project. The Hot Lap Pitch is a multi episode web competition featuring entrepreneurs from all over the country pitching their business ideas at 150 miles per hr.
The startup world moves faster than ever. And, with the first-ever M550i, so does the 5 Series. So we recruited nine entrepreneurs, put them on the track with Motorsport Champ Bill Auberlen, and gave them one full-throttle hot lap to prove they deserve the stage at TechCrunch Disrupt.
Cannes 2017 Shortlist
Our Hot Lap Winner Erica Lee, Founder and CEO at Deep Farm (an AI powered argricultural platform for early detection of crop issues) on stage at Tech Crunch Disrupt.
Agency: KBS+
CCO: Patrick Scissons
Executive Creative Directors: Chris Polychronopoulos
Sr. CW & Sr. AD: Rob Hirst-Hermans & Bjorn Johansson
Production Company: Bullitt
Director: Mouse McCoy
EP: Luke Ricci
Editor: Mark Paiva
Music & Sound Design: Sourcesound
Client: Oofos
Synopsis: With my friends at Deloitte Digital, we upgraded the Oofos brand. By sourcing real quotes from real customers, we developed a pool of assets inclusive of product and lifestyle photography, video, and audio.
Oofos / Recovery in Motion
Agency: Deloitte Digital
ECDs: Milton Correa & Jones Krahl
ACDs: Cloves Meneces & Michael Raymond
Video Directors: Diesel and Alex (Augustus Punch)
Product Photography: Adrian Mueller
Lifestyle Photography: Andre Eccles
Client: Pepsi Co
Synopsis: As part of a larger partnership with Twitch we create this spot. While partnerships are always exciting, world-building is incredibly rewarding.
Agency: Heat SF
CCO: Steve Stone
ECD: Elaine Cox
CDs: Phil Van Buren & Austin O’Connor
Sr. CW & Sr. AD: Lora Faris & Zach Carroll
Production Company: O Positive
Director: Spencer Riviera
DOP: Trent Opaloch
EP: Ralph Laucella
Editor: Pete Koob
VFX: Jamm Visuals
Client: Bustelo
Synopsis: The worlds of animation and music are really satisfying. We my friend Carlos Perez we developed this new world for the Bustelo brand. Deeply rooted in Latin X culture, we partnered with Andres Rivera at Brand New School to developed this Character “Angelina” based on Bustelo’s founder Angelina Belvedere. In addition to the visual world we also created an original full length music track “Mi Sabor Es Único” by Matahoney (AKA: Honey) and remixes by Bruno Borlone.
Agency: PNY
CCO: Erica Roberts
ECD: Carlos Perez
ACDs: Nia Bolling & Liv Johnston
Director: Andres Rivera
Music: Papa Music
D&AD Wood Pencil / Best use of Music
Client: Ted
Synopsis: In partnership with Ted X Happiness New Heaven and Agency Heart we created a book “Om Happiness” by asking a simple question to all attendants and speakers: How would you make a happier world. Their portrait was captured, their answers Illustrated, the result a book “On Happiness”.
Agency: Heart
Creative Director: Carlos Perez
Art Director: Daniel Arenas
Photographer: Danielle Levitt
Illustrators: Justin Gabbard & Andre Da Loba
BMW / M Initiation
Client: BMW
Synopsis: To launch the first-ever M4, we partnered with Bimmerfest, the equivalent of Comic-Con for BMW fans. We tapped into their database and sourced 48 BMW Ms from brave owners who agreed to be part of this initiation. The catch: we brought in our M4 and Formula Drift Champion Christopher Forsberg, asking him to drift between the cars and complete the M logo at the end of his routine.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Aileen Calderon and Rob Collignon
Production Company: Logan
Director: Ben Conrad
Editor: Kevin Osgood
Music & Sound Design: Q Department
Cannes 2017 Shortlist
AKG / Midnight Oil
Client: AKG
Synopsis: I LOVE music, having the opportunity to work with Quincy Jones and his prodigies was probably the best professional memory I have.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Nic Wehmeyer and Josh Kessler
Production Company: Radical Media
Director: Josh and Xander
Editor: Gary Knight
Music & Sound Design: Finger Music
Client: Beautyrest
Synopsis: There are projects that make you. This is the one that helped me understand what was like to work on a league far out the league I was at at the moment I took on it. I was in my early 30s, the creative team veterans from Cliff Freeman, TWA Chiat Day, BBDO. I was the kid and they were kind and tough enough to teach me the art and rigor of comedy, and make me a better producer. I will forever be grateful to this team.
Agency: KBS+
CCO: Jonathan Mackler and Dan Kelleher
Creative Directors: Ric Ardito and Jim LaMaitre
Production Company: Hungry Man
Director: Hank Perlman
Editor: Tom Scherma
Music & Sound Design: JSM
Client: CSAA
Synopsis: As I transitioned into my EP role, client relation became critical. The relationship with CSAA was one to remember. Great client, supporting funny music driven work.
Agency: Deloitte Digital
CCO: Leslie Sims
ECDs: Milton Correa & Jones Krahl
CDs: Zac Carrol and Lora Faris
ACDs: Candace Faircloth & Scott Mezie
Production Company: Radical Media
Director: Dave Mayers
Editor: Greg Scruton
Music & Sound Design: Barking Owl
Gold Music Clio
Client: Keds
Synopsis: Shooting a full campaign is always fun. From TVC to Stills, to Experiential we developed the “Ladies First” platform for the iconic fashion brand.
Agency: KBS+
CCO: Jonathan Mackler & Dan Kelleher
ECDs: Michele Kunken & Julie Lee
CDs: Angela Denise and Debra Malzman
Production Company: Anonymous Content
Director & Photographer: Autumn De Wilde
Music & Sound Design: Papa Music
Experiential Production: Armoury
Halo Top / Stop Shouldn't Yourself
Client: Halo Top
Synopsis: Playing with the concept of stop shouldn’t was hard. The risk was on, but the work was great. Another challenge was shooting it as the Pandemic shook our world around. The TVC was shot remotely (our first ever) the stills was our first back on set (I was the only one on set from the Agency side) Shooting ice cream is hard, shooting it during a global pandemic is an adventure I will never forget.
ECD: Warren Cockrel
GCD: Jonathan Byrne
CDs: Phil Van Buren & Austin O’Connor
ADs: Sam Jolley & Drew Meisser
Production Company (Video): Anonymous Content
Director: Jason Koening
Production Company (Stills): 2D Creative
Photographer: Alex Lau
Food Stylist: Nir Adar
Client: Apple
Synopsis: Apple was expanding in China, they needed personnel, we worked together for 6 months interviewing their employees in the region identifying aspirational employees that could influence others to join the team. We shot 9 days at their pilot store in Tianjin.
Production Company & Agency: KBS+
Executive Creative Directors (CW): Matt Creamer
Group Creative Director (AD): Andreas Baumart
Head Of Production: Jenny Read
Line Producer / EP: Daniel Roversi
Director: Matt Pizzano
Editor: Vic Barczyk
Music: Score A Score
Director: Matt Pizzano
Editors: Vic Barczyk
Music: Score a Score
T Mobile / Parade
Client: T-Mobile
Synopsis: Working with Mother was my first freelance after 8 years at KBS+. It was a team of superstars and I had a blast working with them.
Agency: Mother NY
CCO: Corinna Falusi
CDs: Erik Norin & Abe Baginsky
Sr. CW & Sr. AD: Mike Vitiello, Trevor Gilley
Production Company: Tool Of NA
Director: Martin Aamund
Editor: Damion Clayton
Music: Storefront & Portugal. The Man
Client: Personal Project
Synopsis: As I reach maturity, I decided to adventure into creating a record label. Far B Records shines a light over under represented composers that haven’t been recorded, “Enlaces” is the first of 3 albums I’m looking to produce in the next 3-5 years. Listen to the album.
Client: Personal Project
Synopsis: Taking personal project is important. I do one at least every 5 year. This was a beauty, my friend Mark Mann kickstarted 11K, I did the research and the production sourcing 40 Wrestlers from the Mexican Wrestling community, we traveled to Mexico City and shot this beautiful book. All texts are from interviews we conducted with the wrestlers.
Photographer: Mark Mann
Creative Directors: Daniel Arenas & Carlos Perez
Production Daniel Roversi
Daniel Roversi / My Book
Client: Personal Project
Synopsis: I started as a PA, after Camera Man, later Editor, ending up in the world of Agency Production. At one point in my late twenties I decided that I wanted to shoot a documentary using 1 X camera (Panasonic AG-DVX100B), 2 X lavs (Sennheiser evolution 100), 1 X Tally Lamp (Frezzi 100) and some double aa battery powered fluorescents. At the time I was collaborating with a good friend who was a theater director. I created all videos for my friend Juan Carlos Souki who was attending Columbia’s masters degree program for Theater. He was invited to the Philadelphia Fringe Festival with 3 X short site specific plays. We jumped on a minivan and made this little story. The proposal is minimal 1 X camera, offline edit, no sound mix, no color grade.
Client: Personal Project
Synopsis: I’m a music collector, and Brazilian music is my main interest. These are samples from a personal project I made with my friends @ Viva Radio. 50 X 1HR podcasts which aired biweekly (every other Wednesday 1p). Mixes take 1 to 2 minutes to load, please enjoy.